out-of-body experience März 4, 2008

Social networking takes us to these alternate realities. It lets users take on any persona they wish. It let’s people connect with those familiar and close to them as well as complete strangers. It’s an out-of-body experience. These crossovers from the physical space into the online space is where Web 3.0 is being born. Content [...]

Marketers Are At Least Thinking About Social Media. But Not Enough. März 4, 2008

So basically, this report says that marketers know they are years behind consumer behavior, but are not necessarily willing to make any marketing changes unless they can get proven results. This, again, is a function of too many marketers looking at social media as a ‘campaign’ instead of an ‘initiative’.
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